Marketing Helix videos
How does the Marketing Helix work, before and after the sale?
The Marketing Helix describes one continuous customer in motion, with the purchase as the hinge rather than the end: before the sale, trust, relevance, and timing decide which messages the customer pulls closer, and after it the same three forces decide whether the purchase grows into retention, loyalty, and influence. What existing customers pass on then becomes the trust that the next customer meets first, which is why the model is drawn as a helix that advances.
Watch with chapters and transcript →Every film here explains one part of the Marketing Helix, the model for customers in motion. Each one has its own page with the full transcript, chapters and a written explanation, and every Short links back to the film it came from. Subscribe on YouTube or watch the full playlist.
Part one: the model
What happens inside your funnel: the customer is in motion, and one message is noticed.
Shorts
Part two: attention
Being there is not being noticed. A message the customer never notices cannot earn trust, prove relevant, or arrive on time.
Part three: after the purchase
The purchase is not the end. The customer keeps moving, and trust can build or be undone.
Shorts
Part four: paid media
Paid media buys distribution, not the decision.
Shorts
Part five: the whole model in two minutes
One customer and one message, from before the funnel to the next customers.